Schools of thought in corporate marketing traces and future perspectives

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Bibliographische Detailangaben
Veröffentlicht in:	Contemplating corporate marketing, identity and communication
1. Verfasser:	Kernstock, Joachim (VerfasserIn)
Weitere Verfasser:	Brexendorf, Tim Oliver (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Marketingmanagement > Firmenimage > Unternehmenskultur > Bibliometrie > Marketingtheorie > Aufsatz im Buch
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