Weathervanes or signposts? Constructs or philosophy? scrutinizing and explicating corporate image, corporate identity, corporate communications, corporate reputation, corporate brands and corporate marketing

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Bibliographische Detailangaben
Veröffentlicht in:	Contemplating corporate marketing, identity and communication
1. Verfasser:	Balmer, John M. T. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	1950-2009 > Firmenimage > Markenarchitektur > Unternehmenskultur > Öffentlichkeitsarbeit > Aufsatz im Buch
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