Acceptance of detergent-retail brands: the role of consumer confidence and trust

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Veröffentlicht in:International journal of retail & distribution management
1. Verfasser: Lymperopoulos, Constantine (VerfasserIn)
Weitere Verfasser: Chaniotakis, Ioannis E. (VerfasserIn), Rigopoulou, Irini D. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2010
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