Consumer animosity, economic hardship, and normative influence how do they affect consumers' purchase intention?

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Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
1. Verfasser: Huang, Yu-an (VerfasserIn)
Weitere Verfasser: Phau, Ian (VerfasserIn), Lin, Chad (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Konsumentenverhalten > Nationalkultur > Herkunftsbezeichnung > Wirtschaftskrise > Taiwan > China > Japan > Aufsatz in Zeitschrift
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