Information search behaviour among new car buyers a two-step cluster analysis

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Veröffentlicht in:Indian Institute of Management Bangalore IIMB management review
1. Verfasser: Satish, S. M. (VerfasserIn)
Weitere Verfasser: Bharadhwaj, Sivakumaran (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2010
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