Building brand community membership within organizations: a viable internal branding alternative?

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product & brand management
Weitere Verfasser: Devasagayam, P. Raj (BerichterstatterIn), Buff, Cheryl L. (BerichterstatterIn), Aurand, Timothy W. (BerichterstatterIn), Judson, Kimberly M. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Interne Markenführung > Betriebsklima > Markenführung > Aufsatz in Zeitschrift
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