Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of product & brand management
1. Verfasser:	Louis, Didier (VerfasserIn)
Weitere Verfasser:	Lombart, Cindy (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Markenimage > Markenführung > Softdrink > Konsumentenverhalten > Glaubwürdigkeit > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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