| Customer-brand engagement and Facebook fan-page "Like"-intention
|
2017 |
Halaszovich, Tilo F. |
| Co-branding strategy in cause-related advertising : the fit between brand and cause
|
2017 |
Huertas-García, Rubén |
| Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
|
2017 |
Mishra, Sanjay |
| Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
|
2017 |
Gendel-Guterman, Hanna |
| Determinants and outcomes of brand hate
|
2017 |
Hegner, Sabrina |
| Social network sites : early adopters' personality and influence
|
2017 |
Lynn, Theo |
| I create, you create, we all create - for whom?
|
2017 |
Kennedy, Eric |
| The allure of the bottle as a package : an assessment of perceived effort in a packaging context
|
2017 |
Söderlund, Magnus |
| Guest editorial: Defining, measuring and managing brand equity
|
2017 |
Pappu, Ravi |
| A sequential process of brand tribalism, brand pride and brand attitude to explain purchase intention : a cross-continent replication study
|
2017 |
Taute, Harry A. |
| The effect of sensory brand experience and involvement on brand equity directly and indirectly through consumer brand engagement
|
2017 |
Hepola, Janne |
| The impact of the brand management system on performance across service and product-oriented activities
|
2017 |
Dunes, Mathieu |
| Like is a verb : exploring tie strength and casual brand use effects on brand attitudes and consumer online goal achievement
|
2017 |
Renton, Michelle |
| The moderating effect of personal features on the consequences of an enjoyable co-creation experience
|
2017 |
Füller, Johann |
| Online brand communities as heterogeneous gatherings : a netnographic exploration of Apple users
|
2017 |
Özbölük, Tuğba |
| Are you able to recall the brand? : the impact of brand prominence, game involvement and persuasion knowledge in online-advergames
|
2017 |
Vashisht, Devika |
| Self-presentation, privacy and electronic word-of-mouth in social media
|
2017 |
Pasternak, Oleksandra |
| The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
|
2017 |
Guzman, Francisco |
| Brand awareness : revisiting an old metric for a new world
|
2017 |
Romaniuk, Jenni |
| Host country consumers' brand attitudes after cross-border acquisitions
|
2017 |
Shi, Tiebing |
Tag hinzufügen