Customer lifetime value under complex contract structures

Customer lifetime value under complex contract structures

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Veröffentlicht in:Exploring services science
1. Verfasser: Heitz, Christoph (VerfasserIn)
Weitere Verfasser: Ruckstuhl, Andreas (VerfasserIn), Dettling, Marcel (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2010
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