The Lexus or the olive tree? trading off between global convergence and local divergence
Gespeichert in:
| Veröffentlicht in: | International journal of research in marketing |
|---|---|
| 1. Verfasser: | |
| Weitere Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2010
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| Special issue on marketing perspectives on digital business models | 2019 | volume 36, issue 3 (September 2019) |
| Special issue on the future marketing | 2017 | volume 34, issue 1 (March 2017) |
| Special issue on the entertainment industry | 2016 | June 2016, volume 33, issue 2 |
| Special issue on marketing & innovation | 2015 | 32.2015,3 |
| Special issue on marketing in emerging markets | 2013 | 30.2013,1 |
| Special issue: Consumer identities | 2012 | 29.2012,4 |
| Special issue: Marketing and health | 2008 | 25.2008,4 |
| Special issue on global marketing | 2004 | 21.2004,4 |
| Special issue on market segmentation | 2002 | 19.2002,3 |
| Special issue on brand equity | 1993 | 10.1993,1 |
| Expert systems in marketing | 1991 | 8.1991,1 |