Disjunctions of conjunctions, cognitive simplicity, and consideration sets

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing research
Weitere Verfasser: Hauser, John R. (BerichterstatterIn), Toubia, Olivier (BerichterstatterIn), Evgeniou, Theodoros (BerichterstatterIn), Befurt, Rene (BerichterstatterIn), Dzyabura, Daria (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Rationalität > Entscheidungstheorie > Kognition > Mensch-Maschine-System > Lernprozess > Aufsatz in Zeitschrift
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