The TV news scheduling game when the face of the newscaster matters

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Bibliographische Detailangaben
Veröffentlicht in:The journal of media economics
1. Verfasser: Gabszewicz, Jean Jaskold (VerfasserIn)
Weitere Verfasser: Laussel, Didier (VerfasserIn), Sonnac, Nathalie (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Fernsehwerbung > Fernsehprogramm > Product Placement > Nash-Gleichgewicht > Theorie > Aufsatz in Zeitschrift
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