Handbook of contemporary marketing in China theories and practices

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Bibliographische Detailangaben
Weitere Verfasser:	Wang, Cheng Lu (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, N.Y Nova Science Publishers 2011
Schriftenreihe:	Management science - theory and applications
Schlagworte:	Marketing > Marketingtheorie > China > Marketing research > Aufsatzsammlung
Online Zugang:	Inhaltsverzeichnis
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Titel	Jahr	Verfasser
Pricing strategies : the experience of firms operating in China	2011	Chung, Henry F. L.
Hedonic vs. utilitarian consumption	2011	Zheng, Yuhuang
Marketing strategy of a Chinese TV manufacturer : the case of Konka	2011	Fetscherin, Marc
The China wine market : a case for segmentation, promotion, distribution, pricing, and mode of entry decisions	2011	Rhyne, William
The development of research focus in Chinese marketing studies	2011	Guo, Guoqin
Growth strategies in emerging markets : examples from the logistics industry in the People’s Republic of China	2011	Wong, Nancy
The evolution and governance of marketing channels in the People’s Republic of China	2011	Farrell, Carlyle A.
A happy man in a Buick : how Chinese consumers let western brands enter their lives	2011	Kniazeva, Maria
Marketing in China : a historical overview	2011	Guo, Guoqin
Cultural change and buyer behavior in China	2011	Bao, Yeqing
Consumer market segmentation in China	2011	Chang, En Chi
An empirical study on inexperienced inline consumer’s window shopping behavior in China : a transaction cost perspective	2011	Zhang, Sophie Hua
Research on marketing in China : present and future	2011	Li, Dongjin
The Chinese notion of guanxi	2011	Yen, Dorothy Ai-wan