| Our vision for the Journal of Consumer Research : it's all about the consumer
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2018 |
Inman, J. Jeffrey |
| Delegating decisions : recruiting others to make choices we might regret
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2018 |
Steffel, Mary |
| Made by mistake : when mistakes increase product preference
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2018 |
Reich, Taly |
| The impact of crowding on calorie consumption
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2018 |
Hock, Stefan J. |
| Consumer and object experience in the internet of things : an assemblage theory approach
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2018 |
Hoffman, Donna L. |
| How the intention to share can undermine enjoyment : photo-taking goals and evaluation of experiences
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2018 |
Barasch, Alixandra |
| When two wrongs make a right : using conjunctive enablers to enhance evaluations for extremely incongruent new products
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2018 |
Noseworthy, Theodore J. |
| Better or different? : how political ideology shapes preferences for differentiation in the social hierarchy
|
2018 |
Ordabayeva, Nailya |
| The effects of rarity on indulgent consumption : non-impulsives indulge when low frequency is salient
|
2018 |
May, Frank |
| The fresh start mindset : transforming consumers’ lives
|
2018 |
Price, Linda L. |
| That's not how I remember it : willfully ignorant memory for ethical product attribute information
|
2018 |
Walker Reczek, Rebecca |
| When consumers prefer to give material gifts instead of experiences : the role of social distance
|
2018 |
Goodman, Joseph K. |
| Mind the gap : how smaller numerical differences can increase product attractiveness
|
2018 |
Shoham, Meyrav |
| Culture, relationship norms, and dual entitlement
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2018 |
Chen, Haipeng |
| Humor, comedy, and consumer behavior
|
2018 |
Warren, Caleb |
| Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
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2018 |
Shen, Hao |
| Standards of beauty : the impact of mannequins in the retail context
|
2018 |
Argo, Jennifer J. |
| Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
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2018 |
Brick, Danielle J. |
| Happy wife, happy life : food choices in romantic relationships
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2018 |
Hasford, Jonathan |
| Multistage decision processes : the impact of attribute order on how consumers mentally represent their choice
|
2018 |
Schrift, Rom Y. |
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