Non-local or local brands? a multi-level investigation into confidence in brand origin identification and its strategic implications

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Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Zhou, Lianxi (VerfasserIn)
Weitere Verfasser: Yang, Zhiyong (VerfasserIn), Hui, Michael K. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Ursprungsregeln > Konsumentenverhalten > Markenführung > Schwellenländer > China > Aufsatz in Zeitschrift
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