Social influence on salespeople's adoption of sales technology a multilevel analysis

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Homburg, Christian (VerfasserIn)
Weitere Verfasser:	Wieseke, Jan (VerfasserIn), Kuehnl, Christina (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Verkaufspersonal > Technologiewahl > Innovationsakzeptanz > Soziales Verhalten > Aufsatz in Zeitschrift
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