Measuring consumer vulnerability to perceived product-similarity problems and its consequences

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Veröffentlicht in:Journal of marketing management
Weitere Verfasser: Walsh, Gianfranco (BerichterstatterIn), Mitchell, Vincent-Wayne (BerichterstatterIn), Kilian, Thomas (BerichterstatterIn), Miller, Lindsay (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2010
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