A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing management
1. Verfasser: Arnett, Dennis B. (VerfasserIn)
Weitere Verfasser: Laverie, Debra A. (VerfasserIn), Wilcox, James B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Band
Special issue: "the state of the art" in marketing theory and practice 2018 volume 34, issues 1/2 (February 2018)
Special issue: academy of Marketing Annual Conference 2017 : freedom through marketing : looking back, going forward 2018 volume 34, issues 17/18 (December 2018)
Special issue: screening marketing: videography and the expanding horizons of filmic research 2018 volume 34, issues 5/6 (May 2018)
Special issue: the consumption, politics and transformation of community 2018 volume 34, issues 7/8 (June 2018)
Special issue: violence, markets and marketing 2018 volume 34, issues 11/12 (September 2018)
Special issue: the dark side of marketing 2017 volume 33, issues 15/16 (November 2017)
Special issue: design, consumption and marketing 2017 volume 33, issues 3/4 (March 2017)
Special issue: Academy of Marketing Annual Conference 2016 : redical marketing 2017 volume 33, issues 9/10 (August 2017)
Special issue: the Internet of Things (IoT) and marketing : the state of play, future trends and the implications for marketing 2017 volume 33, issues 1/2 (February 2017)
Special issue: research frontiers in cognitive, socio-cognitive, behavioural, social and applied psychology : implications for marketing theory and consumer research 2017 volume 33, issues 11/12 (September 2017)
Special issue: the question of "alternatives" within food and drink markets and marketing 2017 volume 33, issues 7/8 (June 2017)
Special issue: Customer vulnerability 2016 volume 32, issues 3/4 (March 2016)
Special issue: advancing theory and research in strategic social marketing 2016 volume 32, issues 11/12 (September 2016)
Special issue: contemporary issues in museums and heritage marketing management 2016 volume 32, issues 15/16 (November 2016)
Special issue: Customer engagement 2016 volume 32, issues 5/6, May 2016
Special issue: Academy of Marketing Annual Conference 2015 : the magic of Marketing 2016 volume 32, issues 9/10 (August 2016)
Special issue: Exploring the performativity of marketing : theories, practices and devices 2015 31.2015,1/2
Special issue: Theorising gender and gendering theory in marketing and consumer research 2015 31.2015,15/16
Special issue: Academy of Marketing Conference 2014 : Marketing dimensions ; people, places and spaces 2015 31.2015,9/10
Special issue: Sustainable consumption : activism, innovation and brands 2015 31.2015,13/14
Alle Bände/Ausgaben auflisten