| Public sector marketing, political science and the science of public administration : the evolution of a transdisciplinary dialogue
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2010 |
Bouzas-Lorenzo, Ramón |
| Mental accounting and cause related marketing strategies
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2010 |
Baghi, Ilaria |
| Understanding university image : a structural equation model approach
|
2010 |
Duarte, Paulo O. |
| Towards a conceptual model for assessing the quality of public services
|
2010 |
Carvalho, Claudia |
| Comparative analysis of cooperation mechanisms between power authorities and civil society institutions : by the cases of Russia and Great Britain
|
2010 |
Stepanova, Alexandra |
| Integrating socio-cultural paradigms in nonprofit marketing : the case of blood donation among African communites in Australia
|
2010 |
Polonsky, Michael Jay |
| Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
|
2010 |
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| Factor analysis for an institutional image instrument
|
2010 |
Zaghloul, Ashraf Ahmad |
| Providing online public services successfully : the role of confirmation of citizens' expectations
|
2010 |
Belanche, Daniel |
| An approach of marketing relationship graduate-University for universities configuration as life long learning centres : an application to the University of Valencia
|
2010 |
Schlesinger Díaz, María Walesska |
| Ethics and conumption : a difficult balance
|
2010 |
Díaz-Méndez, Montserrat |
| On the relevance of accreditations of executive MBA programs : the perception of the customers
|
2010 |
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| Marketing for a non-profit organization
|
2010 |
Blery, Evangelia K. |
| Blind people's association
|
2010 |
Panda, Rajeev Kumar |
| Corporate social responsibility for sustainable service dominant logic
|
2010 |
Sebhatu, Samuel Petros |
| Children's perceived and ideal body images : social marketing implications
|
2010 |
Pettigrew, Simone |
| Marketing through sport : a case of a religious organization
|
2010 |
Lee, Seungbum |
| Keeping both the baby and the bathwater : scoping a new model of political marketing communication
|
2009 |
Lloyd, Jenny |
| Generating emotions through cultural activities in museums
|
2009 |
Camarero-Izquierdo, Carmen |
| The healthy ecosystems, healthy people project : using social marketing to promote environmentally active living
|
2009 |
Drummond, Janine R. |
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