The relative effectiveness of celebrity endorsement for print advertisement

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Bibliographische Detailangaben
Veröffentlicht in:Review of business and economics
1. Verfasser: Roozen, Irene T. M. (VerfasserIn)
Weitere Verfasser: Claeys, Christel (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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