Unilever's (other) brand wars retailers, private labels, and struggles for supremacy within product supply chains
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| Veröffentlicht in: | Trademarks, brands, and competitiveness |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2010
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Trademarks and performance in UK firms | 2010 | Helmers, Christian |
| Unilever's (other) brand wars : retailers, private labels, and struggles for supremacy within product supply chains | 2010 | Miskell, Peter |
| Trademarks and infringement in Britain, c.1875 - c.1900 | 2010 | Higgins, David M. |
| Corporate brand building : Shell-Mex Ltd. in the interwar period | 2010 | Heller, Michael |
| Export performance and reputation | 2010 | Casson, Mark |
| Cobranding product and nation : Danish modern furniture and Denmark in the United States, 1940 - 1970 | 2010 | Hansen, Per H. |
| Trademarks, brands, and competition | 2010 | Davis, Jennifer |
| Reading registrations : an overview of 100 years of trademark registrations in France, the United Kingdom, and the United States | 2010 | Duguid, Paul |
| Brands in chains | 2010 | Duguid, Paul |
| Turning trademarks into brands : how advertising agencies practiced and conceptualized branding, 1890 - 1930 | 2010 | Schwarzkopf, Stefan |