The effect of comparative advertising on consumer perceptions similarity or differentiation?

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business and psychology
1. Verfasser: Soscia, Isabella (VerfasserIn)
Weitere Verfasser: Girolamo, Simona (VerfasserIn), Busacca, Bruno (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Vergleichende Werbung > Konsumentenverhalten > Werbewirkung > Aufsatz in Zeitschrift
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