The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty

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Bibliographische Detailangaben
Veröffentlicht in:Frontiers of business research in China
1. Verfasser: Yang, Defeng (VerfasserIn)
Weitere Verfasser: Wang, Xinxin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Einzelhandel > Markenartikel > Produktqualität > Produktinformation > Kundenzufriedenheit > Konsumentenverhalten > Aufsatz in Zeitschrift
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