Brand extension of online technology products evidence from search engine to virtual communities and online news

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Bibliographische Detailangaben
Veröffentlicht in:Decision support systems
Weitere Verfasser: Song, Peijian (BerichterstatterIn), Cheng, Zhang (BerichterstatterIn), Xu, Yunjie (BerichterstatterIn), Huang, Lihua (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2010
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