God and mammon the influence of religiosity on brand connections

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Bibliographische Detailangaben
Veröffentlicht in:	The connected customer
1. Verfasser:	Rindfleisch, Aric (VerfasserIn)
Weitere Verfasser:	Wong, Nancy (VerfasserIn), Burroughs, James E. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Marketing > Konsumentenverhalten > Social Web > Markenartikel > Religion > Aufsatz im Buch
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