Innovation and new product development

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Bibliographische Detailangaben
Veröffentlicht in:	Marketing theory
1. Verfasser:	Hart, Susan (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Aufsatz im Buch
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Titel	Jahr	Verfasser
A history of historical research in marketing	2010	Jones, D. G. Brian
The psychological basis of marketing	2010	Kimmel, Allan J.
The sociological basis of marketing	2010	Grønhaug, Kjell
An institutional approach to sustainable marketing	2010	Kilbourne, William E.
Marketing theory	2010	Saren, Michael
The marketing mix - a helicopter view	2010	Van Waterschoot, Walter
Target segment strategy	2010	Dibb, Sally
Innovation and new product development	2010	Hart, Susan
Relationships and networks	2010	Möller, K. E. Kristian
Theory in social marketing	2010	Hastings, Gerard
Brand equity and the value of marketing assets	2010	Brodie, Roderick J.
Cultural aspects of marketing	2010	Lee, Kam-hon
Marketing strategy	2010	Wensley, Robin
Marketing - philosophy or function?	2010	Baker, Michael John
Marketing ethics	2010	Murphy, Patrick E.
The economics basis of marketing	2010	Varey, Richard J.
Consumer behaviour	2010	Lawson, Rob
Theories of retailing	2010	Moore, Christopher
The new service marketing	2010	Gummesson, Evert