Flagship stores as a market entry method the perspective of luxury fashion retailing

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Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
1. Verfasser: Moore, Christopher M. (VerfasserIn)
Weitere Verfasser: Doherty, Anne Marie (VerfasserIn), Doyle, Stephen A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Markenführung > Internationaler Markteintritt > Einzelhandelsstandort > Event-Marketing > Luxusgüter > Mode > Aufsatz in Zeitschrift
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