Marketing management and the integration of relevant research

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Bibliographische Detailangaben
Veröffentlicht in:Emerging business theories for educators and practitioners
1. Verfasser: Mulligan, Peter M. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2007
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Titel Jahr Verfasser
Internal control deficiencies and external auditors : some initial evidence 2007 Mitra, Santanu
Applying economics to the global economy 2007 Rosenberg, Stuart L.
Valuable and trustworthy? : toward an understanding of trust-value dilemmas of market relationships 2007 Mukherjee, Amit
Innovation and organization : success factors 2007 Frankenstein, John
Gatorade All*Stars : a "fast" two-phase market expansion strategy for PepsiCo in Malaysia 2007
The practice of integrating information technology into the business environment 2007 Kasten, Joseph
Investor sentiment and the option pricing model 2007 Vlad, Doina G.
The effects of the Sarbanes-Oxley Act of 2002 on the public accounting profession 2007 Crawford, Corinne L.
Design, sale, and consequences of abusive tax shelters : the case of KPMG 2007 Badawi, Ibrahim M.
Vulnerability to currency crises : the Asian experience 2007 Ait-Saadi, Ismail
New developments of global investing and US sales in Cuba 2007 Linger, Eloise
Closing the gap between business and technology : conquering the great divide 2007 Diamante, Thomas
Ethical and managerial implications of Internet monitoring 2007 Gumbus, Andra
Learning economics for business through case study assignments and case writing 2007 Ilacqua, Joseph A.
Using self-assessment instruments to assess writing across the curriculum in accounting 2007 Mannino, Laura Lee
Rich stock, poor stock : a strategy for improving the portfolio selection process 2007 O'Hara, H. T.
Studying accounting issues in a regulated environment 2007 Crawford, Constance J.
Corporate social responsibility in the transitional economies 2007 Wang, J. George
The complexity of managing people and processes 2007 Mackanzie, Maureen L.
Managerial socialization in short-term hospitals : building a model 2007 Dworkin, Neil
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