To each his own? how comparisons with others influence consumers’ evaluations of their self‐designed products

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer research
1. Verfasser: Moreau, C. Page (VerfasserIn)
Weitere Verfasser: Herd, Kelly B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Konsumentenverhalten > Produktgestaltung > Mass Customization > Soziales Verhalten > USA > Aufsatz in Zeitschrift
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