Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares

Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of partial least squares
1. Verfasser: Helm, Sabrina (VerfasserIn)
Weitere Verfasser: Eggert, Andreas (VerfasserIn), Garnefeld, Ina (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Firmenimage > Kundenzufriedenheit > Partielle kleinste Quadrate > Kleinste-Quadrate-Methode > Deutschland > Aufsatz im Buch
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