| Using best-worse scaling to reveal perceived relative importance of website attributes
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2017 |
Pascoe, Michael |
| Exploring the service profit chain in a Thai bank
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2017 |
Pichate Benjarongrat |
| Intents of green advertisements
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2017 |
Kumar, Prashant |
| Own brand strategy of the Japanese apparel manufacturers
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2017 |
Urakami, Takuya |
| Discriminant analysis in export research : an imperative for methodological rigor
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2017 |
Kahiya, Eldrede Tinashe |
| Cometh self-image congruence : a cross-cultural study
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2017 |
Shu, Shih-Tung |
| A review of Spanish consumers' product-country image of China
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2017 |
Gorostidi-Martinez, Haritz |
| A brand foci model to explain achievement needs : a contradictory explanation
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2017 |
Sierra, Jeremy J. |
| Exploring customer engagement valences in the social services
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2017 |
Naumann, Kay |
| Symbolic consumption and Generation Y consumers : evidence from Thailand
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2017 |
Tangsupwattana, Wanrudee |
| A study of the Chinese consumers' product-country image of Spain
|
2017 |
Gorostidi-Martinez, Haritz |
| Sensory marketing in an outdoor out-store shopping environment : an exploratory study in Japan
|
2017 |
Nghiêm-Phú, Bình |
| Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
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2017 |
Muhammad, Lakhi |
| Consumer perspectives on the ethics of an array of technology-based marketing strategies : an exploratory study
|
2017 |
Fullerton, Sam |
| The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences
|
2017 |
Pare, Vipul |
| Power and relationship quality in supply chains : the case of the Australian organic fruit and vegetable industry
|
2017 |
Bandara, Sumangala |
| What if the future never comes? : understanding consumer perceptions of future anticipatory efforts of brands
|
2017 |
Haryanto, Jony |
| An analysis of product-place co-branding : the case of Ceylon Tea
|
2017 |
Ranasinghe, Wasanee Tharanga |
| Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
|
2017 |
Bruwer, Johan |
| Nostalgic advertising in India : a content analysis of Indian TV advertisements
|
2017 |
Srivastava, Ekta |
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