Brands and trademarks the legal implications of branding
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| Veröffentlicht in: | Brands and brand management |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
2010
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Traveling the paths to brand loyalty | 2010 | Ahluwalia, Rohini |
| Leveraging a brand through brand extension : a review of two decades of research | 2010 | Loken, Barbara |
| Brand alliances | 2010 | Rao, Akshay |
| Cultural symbolism of brands | 2010 | Torelli, Carlos J. |
| Toward a sociological model of brands | 2010 | O'Guinn, Thomas C. |
| Measuring brand equity : the marketing surplus and efficiency (MARKSURE)-based brand equity | 2010 | |
| On the science of branding : an introduction | 2010 | Loken, Barbara |
| Utility-based models of brand equity | 2010 | Erdem, Tülin |
| When do bad things happen to good brands? : understanding internal and external sources of brand dilution | 2010 | Loken, Barbara |
| Brands and trademarks : the legal implications of branding | 2010 | Baird, Stephen R. |
| Branding and corporate social responsibility (CSR) | 2010 | Gürhan-Canli, Zeynep |
| Revisiting the customer value proposition : the power of brand emotion | 2010 | Shiv, Baba |