Seven lessons for building a winning brand in China

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Bibliographische Detailangaben
Veröffentlicht in:	Strategy & leadership
Weitere Verfasser:	Nunes, Paul F. (BerichterstatterIn), Piotroski, Susan A. (BerichterstatterIn), Teo, Lay Lim (BerichterstatterIn), Matheis, R. Michael (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Markenführung > Ausländisch > Konsumentenverhalten > Markenartikel > Markenimage > China > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: seeking sustaining innovation	2017	volume 45, number 1 (2017)
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Special issue: Confronting unexplored environments	2015	43.2015,2
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Special issue: Making better decisions in manageable and unmanageable situations	2014	42.2014,3
Special issue: Collaboration in the creative economy for innovation and value co-creation	2014	42.2014,2
Special issue: Understanding and implementing value co-creation	2014	42.2014,1
The value co-creation revolution	2013	41.2013,6
Making successful strategy : framing the dialog, learning from the customer, avoiding the follies, updating continuously	2013	41.2013,4
Special issue: Outracing change : learning to foresee, adapt, re-invent and innovate faster	2011	39.2011,2
Special issue: Making innovation the prime directive	2010	38.2010,4
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