Winning strategies for the Indian market

The emergence of the Indian consumer -- The promise of organized food retail in India -- Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle -- The challenge of India's mobile telecom market -- India's airline industry: fair skies ahead? -- India&#...

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Weitere Verfasser:	Dayal-Gulati, Anuradha (BerichterstatterIn), Jain, Dipak (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Evanston, Ill. Northwestern University Press 2010
Schriftenreihe:	Kellogg School Of Management
Schlagworte:	Internationales Marketing > Marktgröße > Strukturwandel > Indien > Consumption (Economics) > India > Economic conditions > Social conditions
Online Zugang:	Inhaltsverzeichnis
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Beschreibung
Zusammenfassung:	The emergence of the Indian consumer -- The promise of organized food retail in India -- Toward a credit-driven consumer culture: credit cards' influence on the Indian Lifestyle -- The challenge of India's mobile telecom market -- India's airline industry: fair skies ahead? -- India's changing hospitality industry -- India's pharmaceutical industry: a shift in strategy -- Social entrepreneurship: empowering India's poor -- The Tata Nano: innovating from the ground up.
Beschreibung:	Includes bibliographical references and index. - Enth. 9 Beitr
Beschreibung:	XII, 238 S.
ISBN:	9780810126954 978-0-8101-2695-4