A sense of things to come : future research directions in sensory marketing

A sense of things to come future research directions in sensory marketing

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Bibliographische Detailangaben
Veröffentlicht in:Sensory marketing
Weitere Verfasser: Elder, Ryan S. (BerichterstatterIn), Aydinoglu, Nilufer Z. (BerichterstatterIn), Barger, Victor (BerichterstatterIn), Caldara, Cindy (BerichterstatterIn), Chun, HaeEun (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Marketingmanagement > Konsumentenverhalten > Aufsatz im Buch
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Titel Jahr Verfasser
Does touch matter? : insights from haptic research in marketing 2010 Peck, Joann
Informational and affective influences of haptics on product evaluation : is what I say how I feel? 2010 Childers, Terry L.
The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing 2010 Herz, Rachel S.
Do scents evoke the same feelings across cultures? : exploring the role of emotions 2010 Lwin, May O.
The sounds of the marketplace : the role of audition in marketing 2010 Meyers-Levy, Joan
Differences and similarities in hue preferences between Chinese and Caucasians 2010 Chattopadhyay, Amitava
Estimating food quantity : biases and remedies 2010 Chandon, Pierre
Do size labels have a common meaning among consumers? 2010 Aydinoglu, Nilufer Z.
Understanding the role of spokesperson voice in broadcast advertising 2010 Dahl, Darren W.
Visual perception : an overview 2010 Raghubir, Priya
Does everything look worse in black and white? : the role of monochrome images in consumer behavior 2010 Greenleaf, Eric A.
The gist of gustation : an exploration of taste, food and consumption 2010 Krishna, Aradhna
A sense of things to come : future research directions in sensory marketing 2010
Scent marketing : an overview 2010 Morrin, Maureen
Auxiliary auditory ambitions : assessing ancillary and ambient sounds 2010 Yorkson, Eric
Hear is the thing : auditory processing of novel nonword brand names 2010 Carnevale, Marina
Effects on visual weight perceptions of product image locations on packaging 2010 Kahn, Barbara E.
Psychology and sensory marketing with a focus on food 2010 Rozin, Paul
Touch : a gentle tutorial with implications for marketing 2010 Klatzky, Roberta L.
Understanding the role of incidental touch in consumer behavior 2010 Morales, Andrea C.
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