| Understanding the role of spokesperson voice in broadcast advertising
|
2010 |
Dahl, Darren W. |
| Visual perception : an overview
|
2010 |
Raghubir, Priya |
| Does everything look worse in black and white? : the role of monochrome images in consumer behavior
|
2010 |
Greenleaf, Eric A. |
| The gist of gustation : an exploration of taste, food and consumption
|
2010 |
Krishna, Aradhna |
| A sense of things to come : future research directions in sensory marketing
|
2010 |
|
| Scent marketing : an overview
|
2010 |
Morrin, Maureen |
| Auxiliary auditory ambitions : assessing ancillary and ambient sounds
|
2010 |
Yorkson, Eric |
| Hear is the thing : auditory processing of novel nonword brand names
|
2010 |
Carnevale, Marina |
| Effects on visual weight perceptions of product image locations on packaging
|
2010 |
Kahn, Barbara E. |
| Psychology and sensory marketing with a focus on food
|
2010 |
Rozin, Paul |
| Does touch matter? : insights from haptic research in marketing
|
2010 |
Peck, Joann |
| Informational and affective influences of haptics on product evaluation : is what I say how I feel?
|
2010 |
Childers, Terry L. |
| The emotional, cognitive and biological basics of olfaction : implications and considerations for scent marketing
|
2010 |
Herz, Rachel S. |
| Do scents evoke the same feelings across cultures? : exploring the role of emotions
|
2010 |
Lwin, May O. |
| The sounds of the marketplace : the role of audition in marketing
|
2010 |
Meyers-Levy, Joan |
| Differences and similarities in hue preferences between Chinese and Caucasians
|
2010 |
Chattopadhyay, Amitava |
| Estimating food quantity : biases and remedies
|
2010 |
Chandon, Pierre |
| Do size labels have a common meaning among consumers?
|
2010 |
Aydinoglu, Nilufer Z. |
| Touch : a gentle tutorial with implications for marketing
|
2010 |
Klatzky, Roberta L. |
| Understanding the role of incidental touch in consumer behavior
|
2010 |
Morales, Andrea C. |
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