How fairness garners loyalty in the pharmaceutical supply chain role of trust in the wholesaler-pharmacy relationship

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Veröffentlicht in:International journal of pharmaceutical and healthcare marketing
1. Verfasser: Jambulingam, Thanigavelan (VerfasserIn)
Weitere Verfasser: Kathuria, Ravi (VerfasserIn), Nevin, John R. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2009
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