Overcoming consumer skepticism in cause-related marketing the effects of corporate social responsibility and donation size claim objectivity

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Bibliographische Detailangaben
Veröffentlicht in:Journal of promotion management
1. Verfasser: Kim, Yeo Jung (VerfasserIn)
Weitere Verfasser: Lee, Wei-Na (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Cause-Related Marketing > Corporate Social Responsibility > Fundraising > Konsumentenverhalten > Aufsatz in Zeitschrift
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