The essence of consumption attitude in high involvement purchase process

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Bibliographische Detailangaben
Veröffentlicht in:Journal of international marketing and marketing research
1. Verfasser: Wu, Couchen (VerfasserIn)
Weitere Verfasser: Chen, I-ting (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Konsumentenverhalten > Mobiltelefon > Experiment > Aufsatz in Zeitschrift
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