Gratitude works its impact and the mediating role of affective commitment in driving positive outcomes

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Raggio, Randle D. (VerfasserIn)
Weitere Verfasser: Folse, Judith Anne Garretson (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Sturm > Fundraising > Tourismus > Werbewirkung > Emotion > USA > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Price negotiating for services : elucidating the ambivalent effects on customers' negotiation aspirations 2020 Alavi, Sascha
Product set granularity and consumer response to recommendations 2020 Tsekouras, Dimitrios
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry 2020 Sanchez, Joaquin
Components of visual perception in marketing contexts : a conceptual framework and review 2020 Sample, Kevin L.
Understanding and managing customer relational benefits in services : a meta-analysis 2020 Gremler, Dwayne D.
Cross-price elasticities and their determinants : a meta-analysis and new empirical generalizations 2020 Auer, Johannes
How and when weather boosts consumer product valuation 2020 Schlager, Tobias
Just print it! : the effects of self-printing a product on consumers' product evaluations and perceived ownership 2020 Wiecek, Annika
The impact of value-related crises on price and product-performance elasticities 2020 Kübler, Raoul
A theoretical model of the formation and dissolution of emerging market international marketing alliances 2020 Pedada, Kiran
Understanding the feasibility and value of grassroots innovation 2020 Gupta, Shaphali
Seeing eye to eye : social augmented reality and shared decision making in the marketplace 2020 Hilken, Tim
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence 2020 Chang, Chun-Tuan
Does the CMO's personality matter for web traffic? : evidence from technology-based new ventures 2020 Winkler, Hans-Jörg
When less is more : the downside of customer knowledge sharing in new product development teams 2020 Tang, Yihui
Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis 2020 Ikonen, Iina
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation 2020 Rosario, Ana Babić
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights 2020 Khamitov, Mansur
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias 2020 Schmidt, Jonas
Communicating brand biographies effectively : the role of communication source 2020 Tezer, Ali
Alle Artikel auflisten