Consumer evaluation of vertical brand extensions and core brands

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Brand management ; Vol. 3
1. Verfasser:	Kim, Chung K. (VerfasserIn)
Weitere Verfasser:	Lavack, Anne M. (VerfasserIn), Smith, Margo (VerfasserIn)
Pages:	3
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
How is manifest branding strategy related to the intangible value of a corporation	2010	Rao, Vithala R.
A process-tracing study of brand extension evaluation	2010	Boush, David M.
Managing negative feedback effects associated with brand extensions : the impact of alternative branding strategies	2010	Milberg, Sandra J.
Consumer evaluation of vertical brand extensions and core brands	2010	Kim, Chung K.
New brands versus brand extensions, attitudes versus choice : experimental evidence for theory and practice	2010	McCarthy, Michael S.
Communication strategies for brand extensions : enhancing perceived fit by establishing explanatory links	2010	Bridges, Sheri
Brand architecture in services : the example of retail financial services	2010	Devlin, James
Is a company known by the company it keeps? : assessing the spillover effects of brand alliances on consumer brand attitudes	2010	Simonin, Bernard L.
Using advertising alliances for new product introduction : interactions between product complementarity and promotional strategies	2010	Samu, Sridhar
Drivers of brand extension success	2010	Völckner, Franziska
Success factors of line extensions of fast-moving consumer goods	2010	Nijssen, E. J.
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers	2010	Han, Jin K.
Consumer perceptions of brand architecture in financial services	2010	Devlin, James F.
Improving competitive position using branded ingredients	2010	McCarthy, Michael S.
Sequential brand extensions and brand choice behavior	2010	Swaminathan, Vanitha
The impact of parent brand attribute associations and affect on brand extension evaluation	2010	Bhat, Sobodh
Evaluation of brand extensions : the role of product feature similarity and brand concept consistency	2010	Park, C. Whan

Alle Artikel auflisten