Social versus psychological brand community the role of psychological sense of brand community

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Bibliographische Detailangaben
Veröffentlicht in:Brand management ; Vol. 2
1. Verfasser: Carlson, Brad D. (VerfasserIn)
Weitere Verfasser: Suter, Tracy A. (VerfasserIn), Brown, Tom (VerfasserIn)
Pages:2
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
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