| What is brand equity anyway, and how do you measure it?
|
2010 |
Feldwick, Paul |
| Understanding brand performance measures : using Dirichlet benachmarks
|
2010 |
Ehrenberg, Andrew S. C. |
| Brand image and brand usage
|
2010 |
Bird, M. |
| Evidence concerning the importance of perceived brand differentiation
|
2010 |
Romaniuk, Jenni |
| Consumers and their brands : developing relationship theory in consumer research
|
2010 |
Fournier, Susan |
| Social versus psychological brand community : the role of psychological sense of brand community
|
2010 |
Carlson, Brad D. |
| Conceptualizing, measuring, and managing customer-based brand equity
|
2010 |
Keller, Kevin Lane |
| The structure of survey-based brand metrics
|
2010 |
Lehmann, Donald R. |
| Brand identity and positioning
|
2010 |
Kapferer, J. N. |
| Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
|
2010 |
Aaker, Jennifer |
| When good brands do bad
|
2010 |
Aaker, Jennifer |
| If you're so strong, why aren't you bigger? : making the case against brand equity
|
2010 |
Ehrenberg, Andrew S. C. |
| Marketing images : construct definition, measurement issues, and theory development
|
2010 |
Stern, Barbara |
| Do brand personality scales really measure brand personality?
|
2010 |
Azoulay, Audrey |
| Brand communities and new product adoption : the influence and limits of oppositional loyalty
|
2010 |
Thompson, Scott A. |
| Customer loyalty
|
2010 |
East, Robert |
| The variability of attitudinal repeat-rates
|
2010 |
|
| The measurement and determinants of brand equity : a financial approach
|
2010 |
Simon, Carol J. |
| The effect of brand attitude and brand image on brand equity
|
2010 |
Faircloth, James B. |
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