| Strategic brand concept-image management
|
2010 |
Park, C. Whan |
| A connectionist model of brand-quality associations
|
2010 |
Janiszewski, Chris A. |
| Berands as signals : a cross-country validation study
|
2010 |
Erdem, Tülin |
| What does brand mean? : historical-analysis method and construct definition
|
2010 |
Stern, Barbara B. |
| Defining a "brand" : beyond the literature wth experts' interpretations
|
2010 |
De Chernatony, Leslie |
| Brand diagnostics : mapping branding effects using consumer associative networks
|
2010 |
Henderson, Geraldine Rosa |
| The "trade dress" controversy : a case of srategic cross-brand cannibalization
|
2010 |
Harvey, Michael G. |
| Trademark infringement from the buyer perspective : conceptual analysis and measurement implications
|
2010 |
Simonson, Itamar |
| Umbrella branding as a signal of new product quality : an example of signalling by posting a bond
|
2010 |
Wernerfelt, Birger |
| Exploring the brand value-shareholder value nexus for consumer goods companies
|
2010 |
Kerin, Roger A. |
| Creating brand names with meaning : the use of sound symbolism
|
2010 |
Klink, Richard R. |
| Language and brand attitudes : impact of script and sound matching in Chinese and English
|
2010 |
Pan, Yigang |
| Inferences from brand names
|
2010 |
Zaichkowsky, Judith Lynne |
| Recall and recognition of branf names : a comparison of word and nonword name types
|
2010 |
Lerman, Dawn |
| The marketing advantages of strong brands
|
2010 |
Hoeffler, Steve |
| Creating local brands in multilingual international markets
|
2010 |
Zhang, Shi |
| Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
|
2010 |
|
Tag hinzufügen