| The emergence of consumer research
|
2010 |
Kassarjian, Harold H. |
| Theorizing advertising: managerial, scientific and cultural approaches
|
2010 |
Hackley, Chris |
| The philosophical foundations of marketing research: for scientific realism and truth
|
2010 |
Hunt, Shelby D. |
| Debates concerning the scientific method: social science theory and the philosophy of science
|
2010 |
O'Shaughnessy, John |
| The evolution of marketing thought: from economic to social exchange and beyond
|
2010 |
Bagozzi, Richard P. |
| Consumer behavior analysis
|
2010 |
Foxall, Gordon R. |
| Practice perspective of the marketing organisation
|
2010 |
Brodie, Roderick J. |
| Orientation and marketing metrics
|
2010 |
Knowles, Jonathan |
| The linking value in experiential marketing: acknowledging the role of working consumers
|
2010 |
Cova, Bernard |
| Technology, consumers, and marketing theory
|
2010 |
Dholakia, Nikhilesh |
| Metaphorical myopia: some thoughts on analogical thinking
|
2010 |
Brown, Stephen |
| Representing global consumers: desire, possession, and identity
|
2010 |
Belk, Russell W. |
| Marketing systems, macromarketing and the quality of life
|
2010 |
Layton, Roger A. |
| The role of marketing in ancient and contemporary cultural evolution
|
2010 |
Hirschman, Elizabeth Caldwell |
| The Darwinian underpinnings of consumption
|
2010 |
Saad, Gad |
| The early schools of marketing thought
|
2010 |
Shaw, Eric H. |
| The evolution of market research
|
2010 |
Stewart, David W. |
| Shaping exchanges, performing markets: the study of market-ing practices
|
2010 |
Araujo, Luis |
| Relationship marketing as promise management
|
2010 |
Grönroos, Christian |
| The modern schools of marketing thought
|
2010 |
Jones, D. G. Brian |
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