| The modern schools of marketing thought
|
2010 |
Jones, D. G. Brian |
| Critical marketing - marketing in critical condition
|
2010 |
Firat, A. Fuat |
| The marketing theory or theories into marketing? : plurality of research traditions and paradigms
|
2010 |
Möller, K. E. Kristian |
| A service-dominant logic for marketing
|
2010 |
Vargo, Stephen L. |
| Market ideology, globalization and neoliberalism
|
2010 |
Wensley, Robin |
| Consumer agency and action
|
2010 |
Bagozzi, Richard P. |
| Cultural influences on representations of the consumer in marketing theory
|
2010 |
Maclaran, Pauline |
| Interaction in networks
|
2010 |
Gadde, Lars-Erik |
| The early schools of marketing thought
|
2010 |
Shaw, Eric H. |
| The evolution of market research
|
2010 |
Stewart, David W. |
| Shaping exchanges, performing markets: the study of market-ing practices
|
2010 |
Araujo, Luis |
| Relationship marketing as promise management
|
2010 |
Grönroos, Christian |
| The emergence of consumer research
|
2010 |
Kassarjian, Harold H. |
| Theorizing advertising: managerial, scientific and cultural approaches
|
2010 |
Hackley, Chris |
| The philosophical foundations of marketing research: for scientific realism and truth
|
2010 |
Hunt, Shelby D. |
| Debates concerning the scientific method: social science theory and the philosophy of science
|
2010 |
O'Shaughnessy, John |
| The evolution of marketing thought: from economic to social exchange and beyond
|
2010 |
Bagozzi, Richard P. |
| Consumer behavior analysis
|
2010 |
Foxall, Gordon R. |
| Practice perspective of the marketing organisation
|
2010 |
Brodie, Roderick J. |
| Orientation and marketing metrics
|
2010 |
Knowles, Jonathan |
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