How perceived brand globalness creates brand value

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	Brand management ; Vol. 4
1. Verfasser:	Steenkamp, Jan-Benedict E. M. (VerfasserIn)
Weitere Verfasser:	Batra, Rajeev (VerfasserIn), Alden, Dana L. (VerfasserIn)
Pages:	4
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2010
Schlagworte:	Aufsatz im Buch
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Verfasser
Managing corporate identity : an internal perspective	2010	Simões, Cláudia
Reaping relational rewards from corporate social responsibility : the role of competitive positioning	2010	Du, Shuili
The buying of own labels	2010	Uncles, Mark D.
Effects of hosting a sport event on destination brand : a test of co-branding and match-up models	2010	Xing, Xiaoyan
How perceived brand globalness creates brand value	2010	Steenkamp, Jan-Benedict E. M.
Punctuated equilibrium and the evolution of the product manager	2010	Katsanis, Lea Prevel
The effect of corporate branding dimensions on consumers' product evaluation : a cross-cultural analysis	2010	Souiden, Nizar
The company and the product : corporate associations and consumer product responses	2010	Brown, Tom
Consuming luxury brands : the relevance of the "rarity principle"	2010	Phau, Ian
Performance of store brands : a cross-country analysis of consumer store-brand preferences, perceptions and risk	2010	Erdem, Tülin
Branding importance in business-to-business markets : three buyer clusters	2010	Mudambi, Susan
The criteria for successful services brands	2010	De Chernatony, Leslie
The service brand as relationships builder	2010	Dall'Olmo Riley, Francesca
The profit benefits of category management	2010	Zenor, Michael J.
Fundamental changes in marketing organization : the movement toward a customer-focused organizational structure	2010	Homburg, Christian
An application of Keller's brand equity model in a B2B context	2010	Kuhn, Kerri-Ann L.
Personal taste and family face : luxury consumption in Confucian and Western societies	2010	Wong, Nancy Y.

Alle Artikel auflisten