Interactive customer retention management for mobile commerce

Interactive customer retention management for mobile commerce

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Handbook of research on mobile marketing management
1. Verfasser: Möhlenbruch, Dirk (VerfasserIn)
Weitere Verfasser: Dölling, Steffen (VerfasserIn), Ritschel, Falk (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Mobile Business > Beziehungsmarketing > Social Web > Aufsatz im Buch
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