In search of successful mobile advertising : consumer and business perspectives

In search of successful mobile advertising consumer and business perspectives

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Handbook of research on mobile marketing management
Weitere Verfasser: Barnes, Stuart J. (BerichterstatterIn), Scornavacca, Eusebio (BerichterstatterIn), McKenzie, Jonathon (BerichterstatterIn), Carroll, Amy (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2010
Schlagworte:
Mobilkommunikation > Mobile Marketing > Konsumentenverhalten > Neuseeland > Aufsatz im Buch
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Integrating mobile marketing into the marketing communication : exemplification of mobile marketing campaigns 2010 Nasır, Süphan
Mobile marketing management : marketing objectives, campaign types and implementation techniques 2010 Pousttchi, Key
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Situation approach as success factor of mobile marketing 2010 Link, Jörg
Opportunistic networks as an enabling technology for mobile word-of-mouth advertising 2010 Heinemann, Andreas
The impact of gender and age on consumer responsiveness to permission-based mobile advertising 2010 Karjaluoto, Heikki
Analyzing the forwarding behavior in mobile viral marketing : an empirical study 2010 Wiedemann, Dietmar G.
Mobile business and mobile TV : available technologies, future opportunities and new marketing trends 2010 Garito, Marco
Mobile customer relationship management (mCRM) : constraints and challenges 2010 Silberer, Günter
Mobile DM coupon promotion in Japan : a case study on response behavior changes in services consumption 2010
Mobile loyalty programs : relevance for the relationship management and consumer acceptance 2010 Mann, Andreas
A framework for understanding mobile value offering through multi-country studies 2010 Seal, Kala Chand
Supporting marketing practices : mobile network operators' value added services changing the way of doing business 2010 Nasır, Süphan
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