Corporate social responsibility impacts on strategic marketing and customer value

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The marketing review
1. Verfasser: Piercy, Nigel (VerfasserIn)
Weitere Verfasser: Lane, Nikala (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2009
Schlagworte:
Corporate Social Responsibility > Marketingmanagement > Kundenwert > Stakeholder > Aufsatz in Zeitschrift
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